Tips for Writing Effective Google Magnet Pages
The goal in writing your own web page content for Google is to insure that the page you create is properly set up and includes the appropriate content to attract a Google search. I call this creating a Google magnet.
First and foremost, decide which search terms you are hoping to attract with the single web page you are creating. (One page at a time!) Search engine experts call this optimizing for a phrase. Each page should be optimized for one search phrase. The phrase usually includes 3-6 words. For example: Personal injury attorney / lawyer St. Augustine, Florida.
That one seems a bit long, but it illustrates an important point. The search phrase you hope to attract must be specific enough to have a realistic chance of actually winning in a Google search competition with other web sites. In the above example, just Personal injury lawyer is too generic because there are literally thousands of competing web sites. However, adding the location to the target narrows it adequately so that the site can probably win for that search phrase.In the sites that I create, the company location is usually included automatically on every web page so that it (the location) can effectively be forgotten.
Which brings me to the essential items for the web sites that I create. (Most of which have a back-end tool that allows end-users to add their own pages.)
There are three things that you must supply in order to create a Google-friendly web page, optimized for a search phrase:
- Page title: The page title should include the search phrase for which you are optimizing the page. If possible, put the search phrase terms at the beginning of the title or as close to the beginning as possible without sounding too stilted.
- Page description: This should also include the search phrase for which you are optimizing the page. However, you can also include information such as the location of the company. Note that the description will not actually be visible on the final web page. The description is needed only because some search engines (Yahoo, perhaps others) use this description to show a short description of the page when they return search results. This phrase shouldn't be too long because Yahoo isn't going to show more than 10-15 words anyway.
- Page content: This also should include the search terms for which the page is being optimized. However, even though the temptation is to include the search terms several times in the page, don't do it. I have found that too many occurrences of the search terms tends to hurt more than help. For short articles (less then 200-300 words), one mention of the search terms should be plenty. It's probably also a good idea here to have the search terms appear as early in the text as possible. But don't sacrifice readability just to get your search terms in early.
With the above information, the back-end tools that I create generate a page that places the key words in the proper html tags to create an effective Google magnet web page. If you want more detail, you can find plenty of articles on the web about the important html tags for search engine optimization (for example, title, h1, h2, and a href link text). My web page creation tools automatically create these html tags.
If you'd like more information about search engine optimization or tools to easily create your own Google optimized web pages, please call Jay Davis at (404) 644-6798 or contact Jay Davis here.
Reprint of this article is encouraged. However, permission is required and all contact information for Jay Davis and Amazing Concepts Software must be included.
Above article Last updated: 5 March 2005 10:57:52 AM
Flickr Photo Demo: Jay's Photos
We use MxGuardDog spam filtering.